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Source Types
Book
Title
Marketing for hospitality and tourism/ Philip Kotler , John Bowen , James Makens
Author
Kotler , Philip
Published
Upper Saddle River, N.J. Prentice - Hall1996
Call Number
647.940688 KO87M
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
Source Types
Book
Title
Marketing : in the hospitality industry/ Ronald A. Nykiel
Author
Nykiel, Ronald A.
Published
New YorkVan Nostrand Rienhold1989
Call Number
647.940688 NY995M
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ
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Subject
TOURIST TRADE -- MARKETING
Subject
TOURIST TRADE -- MARKETING
Author
Bowen , John (1)
Kotler , Philip (1)
Makens , James (1)
Nykiel, Ronald A (1)
Subject
TOURIST TRADE -- MARKETING (2)
FOOD SERVICE -- MARKETING (1)
HOSPITALITY -- MARKETING (1)
HOTELS , TAVERNS, ETC -- MARKETING (1)
MOTEL -- MARKETING (1)
Publish year
No date (2)
Source Types
Book (2)
Location
สำนักวิทยบริการและเทคโนโลยีสารสนเทศ (2)